Thursday, 6 March 2008

A matter of opinion

Ooooh... my first post on my new blog. What shall I say? Where shall I start? After all, who am I to spout my opinions?

Sure, I do internal comms for Jack. And I know about employee engagement. And I know ALL about translating employer brands into brand experiences for internal audiences. And I have pretty clear views on what works and what doesn't.

I also know though, that usually opinions aren't enough in this new world of ours - there aren't many CCOs who are willing to bet their buck on a gut instinct. Internal comms programmes need to justify themselves with evaluation and measurement just like everyone else (and how do you do that when you're not contributing directly to the bottom line?).

So just saying what I think without having to justify it, kind of goes against the grain... but I reckon I could get used to it.

Back to me and my opinions. Are they worth sharing? Well if there's one thing I've learnt in this business, its that its always better to say something, than not to communicate at all.

1 comment:

Herschel Muehlbach said...

Because 1937, Ray Ban 2143 glasses happen to be satisfying a need to have by presenting sun safety by means of elegant and immediately recognizable eye have on models. This can be the reason why Ray Ban 4120 spectacles are so common among present-day celebrities.